CustomerThink

Why a Better Customer Experience Is Sometimes the Wrong Strategy

You cannot delight everyone equally, because customers don’t value the same things. Some care most about price. Others want speed, prestige, expertise, flexibility, or a human being who remembers ...
CustomerThink

Consumers Plan to Spend Less This Holiday Season and Turn to Social for Entire Shopping Journey

Amid rising prices, holiday shoppers are tuning out ads and turning to social earlier for savings, according to new data from Sprout Social. CHICAGO–September 16, 2026 – Accor ...
CustomerThink

How Business Applications Become Agentic

Now, AI agents operate across applications with employee oversight. A new architecture is emerging, in which data, workflows, ...
CustomerThink

Precisely Expands AI-Powered Customer Communications Capabilities in EngageOne™ RapidCX

The Fall 2026 release also supports Precisely’s broader AI strategy, with EngageOne™ RapidCX able to leverage MCP-enabled integrations to connect customer communications workflows with trusted ...
CustomerThink

AI Discovery Fails When Customer Language Is Treated as a Keyword List

And measure recognition, not only reach. Rankings, citations, and AI visibility are distribution outcomes. The quality test ...
CustomerThink

Synthetic Consumers Need a Human Reality Check

Synthetic respondents are AI-generated participants designed to simulate human responses to research questions. An operations article published by the Market Research Society sets out both their ...
CustomerThink

Anderson Duncan

AI are reshaping B2B buying. His work explores what actually helps complex buying groups move forward, where technology ...
CustomerThink

Paytronix Brings Messaging to Access Evo to Help Brands Measure and Act on What Brings Guests Back

Paytronix Messaging brings these capabilities together within a single guest engagement platform. Rather than relying solely on opens and clicks, marketers can see visit rate, redemption rate, average ...
CustomerThink

Demandbase Launches Mojo, the B2B Marketing Agent that Learns from Every Campaign

Mojo defines audiences, develops briefs, and launches and manages campaigns across connected tools including Google Ads, LinkedIn Ads, Meta, Marketo, Salesforce, Slack and more. It gives marketers a ...
CustomerThink

Medallia Named the Only Leader in Newest Customer Feedback Management and Analytics Evaluation

Today’s announcement follows Medallia being named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms for its Completeness of Vision and Ability to Execute. To access a ...
CustomerThink

Kustomer Launches Partner Certification Program to Expand Implementation Quality Across Its Growing Partner Ecosystem

The Kustomer Partner Certification Program is launching now with an initial cohort of strategic BPO and agency partners. Interested partners can contact their Kustomer partner manager to begin the ...
CustomerThink

Quantum Metric Launches Voice of Customer to Close the Gap Between Listening and Action

Quantum Metric, the leader in agentic digital analytics for the enterprise, today introduced the general availability of Quantum Metric Voice of Customer (VoC), a solution that connects customer ...