The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole new generation when the popular Mexican lager brand airs its first "Stay ...

After a 10-year pause on the beloved character, Dos Equis premiered a new 60-second ad with “The Most Interesting Man” during ...

Ten years after his last appearance in the wildly popular Dos Equis ad campaign, local resident Jonathan Goldsmith has ...

As "The Most Interesting Man in the World," Jonathan Goldsmith was a ubiquitous presence on TV screens for nearly a decade. Then, just like that, he was gone. So whatever happened to him?

(CNN)– The “most interesting man in the world” is back. Dos Equis is giving new life to its iconic advertising campaign. It’s ...

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.

The relaunch comes during a transitional period for Heineken, as days earlier, the CEO Dolf van den Brink announced he would ...

For actor Jonathan Goldsmith, the role made him an overnight success—at age 68 ...