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Maxwell House coffee is changing its name for the first time in 133 years — and there’s a bizarre reason why

Changes are brewing — and they could be a sign of a decline in living standards. Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell ...
E!

Maxwell House Is Changing Its Name After 133 Years

Time to grab a new version of the coffee that’s good to the last drop. Despite being known as Maxwell House since its 1892 launch the famous coffee brand is getting a new name: Maxwell Apartments.
Food & Wine

Even Instant Iced Coffee Can Have Foam, Thanks to Maxwell House

It's no secret that instant coffee is better than ever (look no further than this instant iced latte hack). But when it comes to competing with your average coffee chain, Maxwell House is getting ...
Business Wire

Maxwell House Transforms At-Home Coffee Experience with First Innovation in Nearly a Decade

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--For over 130 years, Maxwell House coffee has been an approachable, consistently balanced household staple that is “good to the last drop”. As one of last year’s ...
CNBC

Kraft Heinz looks to revive Maxwell House brand with new instant iced latte with foam

Kraft Heinz's Maxwell House is launching instant iced lattes with foam, its first new product in nearly a decade. The coffee brand has been losing ground to other players, including coffee shops like ...