Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

to remove barriers and give advertisers access to premium TV audiences. NEW YORK--(BUSINESS WIRE)-- Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative ...

This transcript was prepared by a transcription service. This version may not be in its final form and may be updated. Belle Lin: Hey, listeners. It's Belle. Today is Super Bowl Sunday. Before you ...

In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand. By Santul Nerkar A cat meowing for Hellmann’s ...

Get a room full of B2B marketers together, and you’ll notice a trend. No, it’s not a passion for AI – it’s a sense of frustration that we don’t always get the respect and appreciation of the C-Suite ...

It’s not every TV commercial that can break through the clutter during the Academy Awards, where several of the spots on this list first aired. You need a unique message, captivating images, a ...

Lara O'Reilly speaks with Raja Rajamannar about the art of marketing.

If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight. If becoming a commercial ...

Ask a room full of business leaders, marketers and entrepreneurs to define the difference between advertising and marketing, and there’s a pretty good chance you’ll hear a wide array of answers—and ...

Decades into its tenure as a drug seller, CSL Behring has finally dipped its toe into the waters of TV advertising. The pharma’s first-ever national commercial debuted last month and touts Hizentra as ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...