Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

You’ve just joined an agency or have been tasked with running a type of campaign you’ve never encountered before. Your client wants to reach the audiences that visit their own locations, as well as ...

Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...