If you prefer the look of a juicy, high-shine gloss, it's worth investing in a lip liner that delivers a similar reflective ...

The makeup artists to the stars share their secrets to getting a festive red lip this holiday season Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 ...

You might be wondering: Is lip liner really necessary in your makeup routine? The answer is yes, according to Geller—especially for mature women. “We tend to lose shape in our eyes, in the volume of ...

How to Apply Lipstick: A good lipstick shade enhances facial beauty. Lipstick gives a gorgeous look. Women often choose ...

With these insider tips, you can get the perfect pout inspired by Nicola Coughlan's "Bridgerton" lip look. It's time to sparkle like this season's diamond.

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...

Including the key ingredients and layering tricks that actually protect your lips from cracking and peeling.

Plum and wine shades add sophistication to Valentine’s Day. Here’s how to pair them with flattering eyeshadows for a balanced ...

Explore the top makeup trends in 2026 every Indian woman must know — from glam looks to everyday beauty tips that are ...