“Innovation is a repeatable process that can be studied, learned, and practiced—one that will sustain a company's profitable growth for decades.” Masters Of Innovation is a manual for creating a ...

Jobs Theory is a well-developed articulation of legendary marketing guru Theodore Levitt’s famous line (which he attributed to an advertiser named Leo McGivena), “Customers don’t want to buy a quarter ...

The mantra, “innovation from everyone, everywhere, all the time,” should become a core value, openly discussed and affirmed until a clean slate emerges on which everyone is free to write. Corporate ...

Want to be more innovative? Jump-start your brain with the top innovation books of the first half of 2018. A unique view of how the U.S. government helped spawn the greatest innovations of the past ...