Y&R Guangzhou received the appointment news last week. The reported agency fees are US$300,000 (RMB 2 million). Y&R Guangzhou will work with Guangzhou Metro to develop its brand and creative strategy ...
For five days in March, commuters on the Guangzhou Metro in southern China stopped to stare at a curious ad mimicking the hit American TV show “Better Call Saul.” With the tagline “Better Call Tang,” ...
‘I felt like a celebrity’: Personalized ads hit China subway stations as operators scramble for cash
Editor’s Note: Sign up for CNN’s Meanwhile in China newsletter which explores what you need to know about the country’s rise and how it impacts the world. Hong Kong CNN — Xiaotu was looking for a ...
High-speed rail, meet rapid transit. In a quest fo achieve an 80 percent share of the regional transport market, the Guangzhou municipal government is proposing a 15-year project that will ...
Thursday may be Halloween, but authorities in Guangzhou don’t seem to be in a festive mood. Public transport police in the southern Chinese megacity are asking people not to wear scary makeup or ...
GUANGZHOU - Y&R Guangzhou has won the creative business for the Guangzhou Metro network. The agency says the US$300,000 win comes after a six-month competitive pitch, which also featured Newsun, GDAD, ...
Bombardier Transportation said it has entered into a cooperative agreement with CSR Qingdao Sifang Co. Ltd. for the production of 392 FLEXX Metro 2000 Linear Induction Motor bogies for operation on ...
GUANGZHOU, China, Dec. 25, 2019 /PRNewswire/ -- Guangzhou Metro Line 21 was fully put into operation on December 20, vastly shortening the trip to the city's business center for the residents of ...
In one of China’s biggest cities, the women-only subway cars are full of men. It is, perhaps, an inescapable reality in one of the world’s busiest metro systems. Hop on a train during rush hour in the ...
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