Google's new YouTube measurement features help advertisers better connect brand campaigns with branded search activity.

Google is testing AI-generated summaries beneath Search ads, potentially giving its AI a larger role in how paid ads are ...

After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability.

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and ...

Demand Gen campaigns will have additional placement options starting in March 2025. Demand Gen campaigns will offer vertical video formats to be eligible for YouTube Shorts, coming late February 2025.

Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI. Anyone who’s run Google Ads for more than five minutes knows ...

Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Vice President Kamala Harris' campaign is modifying headlines on news ...

Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ...

WebFX reports highlight how AI can streamline the diagnosis of Google Ads performance by analyzing data, identifying trends, and providing actionable insights.

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...