UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Channel 4 Sales today announces Simba Sleep as the inaugural sponsor of weekend programming on Channel 4. In a first of its kind partnership, Simba, the sleep technology company British online ...

Honda (UK) is launching a series of TV advertising idents to support its sponsorship of all Channel 4 documentaries for the coming year. The first phase of short films, created by Wieden + Kennedy ...

Despite being separated by decades, Apple TV’s new ident and Channel 4’s 1982 launch ident both bucked the prevailing trend when they aired. TV idents are one of the most important things a ...