Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. For the next four years, big data analytics is expected to be ...

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Fordham University’s Graduate School of Business, for example, is making a Marketing Analytics class a mandatory requirement for MBA students on the marketing track. “Historically, students go into ...

In the world of marketing, it takes a lot of skill and savvy to thrive. And these days, data analysis is at the top of the list. One of the most popular tools out there for using data to your ...